ALWAYS ON THE PULSE OF TIME

Bayard in Zermatt - important milestones

1965
Opening on Bahnhofstrasse

More than 56 years ago, the very first Bayard branch was opened in Zermatt.

1982
Opening at Bahnhofplatz

17 years after the founding of Bayard, we had the pleasure of welcoming our guests to the new branch on Bahnhofplatz.

1984
Use of the first computer

Bayard goes digital: The use of the first computers heralds a new age - also in our shops

1989
Opening of the Bahnhofplatz rental centre

Not only can you buy sports equipment, you can also rent it: With the rental centre at Bahnhofplatz, we expanded the range of products we offer.

1995
Opening of Fashion Boutique Bahnhofplatz

A little visit to the shops after a day's skiing? With the opening of the Fashion Boutique, we enlarged our assortment.

2009
Opening Bike Store

All you need to perform - also for mountain biking. Since 2009, our Bike Store has been the first port of call for all bike-related matters in Zermatt.

2013
Foundation of Premium Sports Group AG

We believe in owner-managed specialised retail and strengthen it throughout Switzerland with a high-quality network of entrepreneurs.

2014
Opening Sunnegga Rental Shop

Ski rental - directly at the Sunnegga funicular: With our new rental shop, the way to the slopes is shorter than ever before.